How to Leverage Digital Tools and Platforms for Realtor Marketing
Real estate agents understand the significance of digital tools and platforms to promote their business. With so many available, it can be overwhelming to decide which ones are most suitable for your requirements and goals. Here is a list of some of the top real estate marketing apps and websites that will help you generate leads efficiently:
CRM for Realtors
A reliable customer relationship management (CRM) tool is essential in any real estate agent’s arsenal. A good CRM program will let you easily manage your database and automate communication with leads. Furthermore, it gives a detailed view of your pipeline, making it simple to follow up on prospects until they’re ready to move forward with the sale of their home.
Email Marketing for Realtors
One of the most efficient methods of marketing your business is email, and one of the premier tools for realtors is MailChimp. It provides a host of features that nurture leads into clients, such as drip emails, stats, and more – making it an ideal choice.
Social Media for Real Estate Agents
When it comes to social media, consistency is key. Make all your accounts business pages by keeping the same name, location and contact info consistent across all platforms. This will help ensure your brand message is heard clearly and consistently across all channels.
Facebook users can take advantage of its ad management features to promote listings and other real estate-related content. You can do this through ad sets or creating your own real estate group to target those searching for homes in your area.
Instagram is an increasingly useful platform for real estate agents to advertise properties, thanks to its features such as hashtags, 15-second stories and unique visuals. Plus it’s a great platform for building your personal brand and attracting potential clients.
YouTube is an ideal platform to showcase your real estate skills, with many of its video tools and features tailored specifically for the industry. You can use these resources to craft high-quality video content that will attract potential buyers and drive more traffic to your website.
LinkedIn is an invaluable platform for building connections and showcasing industry expertise. By connecting with other professionals, joining professional groups, and sharing industry news and tips, you can demonstrate your knowledge.
Photo Editing for Real Estate Images
When taking photos of a property for marketing, you need an intuitive and powerful photo editing tool. There are plenty of available choices; however, make sure that the one you select is specifically designed for real estate photography needs.
BoxBrownie is an invaluable photo editing tool for realtors, providing all the tools necessary to create stunning visuals of your listings. Whether it be eliminating items, enhancing colors to compensate for cloudy days, virtually staging them or anything in between, BoxBrownie has got what you need!
