The real estate market in Canada is highly competitive. To stay ahead of their rivals, realtors must employ effective marketing strategies.
There are various real estate marketing strategies that can generate leads and expand your business. But each has its own advantages and drawbacks, so developing an overall plan is the best way to ensure you implement the correct tactics in order to meet your objectives.
1. Craft a Content Marketing Plan
To effectively market your brand, you must create content that resonates with your target audience. This can be done through blogging, social media and email marketing. When crafting this content strategy, consider the stage of your client base and their interests.
2. Segment Your Leads and Send Different Types of Emails
To create effective real estate agent emails, segment your list based on interest, demographics, location, and stage in the homebuying process. For instance, a client who has just begun the process may benefit from informational emails with tips and advice; on the other hand, an existing client actively searching for a house would be better targeted with listings.
3. Optimize Your Email Subject Lines
Your subject line is the first thing recipients see when they open an email from you, so ensure it stands out. A high-quality subject line can significantly impact both open rates and click-through rates.
4. Utilize Local Images and Stories to Engage Your Audience
When selling clients’ homes, it is essential to show them what life will be like in their new neighborhood. You can do this by including photos of local parks, monuments, and attractions in the marketing materials. Doing this allows potential clients to visualize life in their new community more easily and is likely to lead them closer to contact you.
5. Implement an Integrated Digital Marketing Strategy
Many agents can generate leads across various platforms, but an integrated strategy is the most effective way to reach your desired audience. To do this, create a content marketing calendar and decide what type of content you will create for each social channel you use.
6. Create a Call Tracking Strategy
The initial contact is critical in the real estate buying and selling process. To make it simpler, consider using a call tracking solution. This way, you can monitor calls and follow up with prospects as soon as they contact you – essential for converting more leads.
7. Develop Your Personal Brand
A personal touch to your real estate business can make you stand out from competitors and boost credibility in the marketplace. It may also generate referrals from past clients. To maximize personal branding benefits, be active on social media channels, share engaging content, and highlight stories from clients’ experiences.
